Tag Archives: Consumer insight

Steve Jobs, Henry Ford, and Faster Horses

Posted on May 14, 2024 by Eugene Ivanov

This image was created with the help of Microsoft Designer A solid consensus would seem to exist that customer feedback gathered through market research is a key to successful product innovation. And yet, I’m surprised how often one can hear … Continue reading →

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Why Do Startups Fail?

Posted on August 25, 2015 by Eugene Ivanov

I came across a March 2015 TED talk by Bill Gross, founder of the business incubator Idealab. He set out to identify the “single biggest reason why startups succeed” (or fail). To do so, he considered the five major factors: … Continue reading →

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