Monthly Archives: March 2015

Don’t blame crowdsourcing for your own faults

There is a Russian saying: to break into the open door. It describes a situation when someone is trying to solve a problem that simply doesn’t exist. I’m always reminded of this saying when I hear complaints that crowdsourcing isn’t … Continue reading

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Is it time to replace market research with crowdsourcing?

We all know the drill: In order to innovate, you need to know what your customers want. In practice, companies either create marketing departments in house or order market research data from outside. The idea is that once you focused … Continue reading

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