Tag Archives: voice of the customer

Crowdsourcing “in reverse”: asking crowds to ask questions

It’s important to understand that crowdsourcing is first and foremost a question, a question that you ask a large and, ideally, diversified crowd of people. And for as long as it’s well-thought-out, properly defined, and clearly articulated, it doesn’t really matter … Continue reading

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Why Do Startups Fail?

I came across a March 2015 TED talk by Bill Gross, founder of the business incubator Idealab. He set out to identify the “single biggest reason why startups succeed” (or fail). To do so, he considered the five major factors: … Continue reading

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Is it time to replace market research with crowdsourcing?

We all know the drill: In order to innovate, you need to know what your customers want. In practice, companies either create marketing departments in house or order market research data from outside. The idea is that once you focused … Continue reading

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All Innovation Is Local

I like this phrase: all politics is local. Ascribed to the late Speaker of the U.S. House of Representatives Tip O’Neill this phrase means that all political decisions, regardless of their purpose and scale, must take into account the interests … Continue reading

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Customer Service

(This post originally appeared on Forward Metrics) A new buzzword is coming into vogue in the media: the consumerization of healthcare. Pundits define this term as a shift in the way the healthcare industry operates: from the traditional B2B mode to … Continue reading

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