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Monthly Archives: May 2017
Innovating on Facebook
Customer feedback represents a rich source of ideas for product innovation. However, the traditional methods of customer feedback collection– surveys, focus groups and ethnography–are labor-intensive and costly, so that only large and resource-rich firms can take full advantage of this … Continue reading
Innovation portfolios, innovation toolboxes
Proposed by Ralph-Christian Ohr model of integrative innovation management is a set of practical recommendations that allows organizations to adopt a disciplined approach to the innovation process. Central to the model is the idea that organizations must build a balanced … Continue reading
Posted in Innovation
Tagged Adjacent Innovation, Crowdsourcing, Customer co-creation, Incremental Innovation, Innovation, innovation ecosystems, Innovation Management, innovation tools, model of integrative innovation management, Open Innovation, Open Innovation Tools, Radical Innovation, Ralph-Christian Ohr, Startups, Transformational Innovation
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Know your customers and trust them too
Customer centricity—a framework that places the customer at the center of business operations—is gradually becoming a leading paradigm for new product and services development. Many firms employ a variety of marketing tools, including ethnography and netnography, to identify unmet customer … Continue reading
