Monthly Archives: May 2017

Innovating on Facebook

Posted on May 30, 2017 by Eugene Ivanov

Customer feedback represents a rich source of ideas for product innovation. However, the traditional methods of customer feedback collection– surveys, focus groups and ethnography–are labor-intensive and costly, so that only large and resource-rich firms can take full advantage of this … Continue reading →

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Innovation portfolios, innovation toolboxes

Posted on May 11, 2017 by Eugene Ivanov

Proposed by Ralph-Christian Ohr model of integrative innovation management is a set of practical recommendations that allows organizations to adopt a disciplined approach to the innovation process. Central to the model is the idea that organizations must build a balanced … Continue reading →

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Know your customers and trust them too

Posted on May 2, 2017 by Eugene Ivanov

Customer centricity—a framework that places the customer at the center of business operations—is gradually becoming a leading paradigm for new product and services development. Many firms employ a variety of marketing tools, including ethnography and netnography, to identify unmet customer … Continue reading →

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