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Tag Archives: Innovation
A confession of open innovation manager
Over the years, I’ve worked with many companies that tried to apply open innovation approaches to solving their problems. Some of them have succeeded, some have failed—with the rest falling in between. But there was one common feature that all … Continue reading
Measuring innovation, one patent at a time (or all of them at once)
Measuring innovation is tough. To begin with, innovation is rooted in creativity—and measuring creativity isn’t straightforward, to say the very least. Besides, innovation is about transforming creativity into value—and measuring value isn’t easy, either, even if you measure it in … Continue reading
Posted in Innovation
Tagged Innovation, Innovation Management, Patents, U.S. Patent Office
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The Crucial Role of Marketing in Innovation
There is a common misconception that innovation and marketing are two separate concepts when it comes to business. However, if you analyze it, you will see how successful game-changing technologies have used marketing to promote their product and create customer … Continue reading
Posted in Innovation
Tagged AdSense, Ayima, Business.com, Chipotle, Google Glass, Harvard Business Review, Innovation, Marketing, Media Post, Nike+
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We’ll get back to you. Or not.
During my time at InnoCentive, there was a job I and my colleagues hated the most: collecting clients’ feedback to contributions by the members of the InnoCentive crowd. The clients would post a problem to the InnoCentive website, and a … Continue reading
A board game
Blaming the CEOs for all real and imaginable transgressions is a common thing these days. I’m not an exception myself: on more than one occasion, I argued that all major problems of the corporate innovation process stem from the lackluster … Continue reading
Freedom to innovate
In one of my recent posts, I listed specific socioeconomic factors that favor or obstruct corporate innovation. Some of them, such as termination or compensation policies and the way organizations treat their employees, are in full control of the organizations … Continue reading
A sober truth about drunk people
Harvard Business Review is a serious periodical not known for publishing frivolous content. Yet the tone of one of its features, “Professor X, defend your research,” in the latest (May-June 2018) issue, was far from academic. Defending his research was … Continue reading
Posted in Innovation
Tagged Creativity, Harvard Business Review, Innovation, Remote Associates Test, Social Drinking
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