Tag Archives: Innovation

Crowdsourcing: two approaches, two objectives

In my previous post, I reminded the original definition of crowdsourcing by Jeff Howe: “the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people … Continue reading

Posted in Crowdsourcing, Innovation | Tagged , , , , , , , | Leave a comment

What is crowdsourcing?

In recent years, crowdsourcing has become a popular topic in business publications and social media. Yet, its acceptance as a practical problem-solving tool has been slow. Why? Because there is a widespread, often completely paralyzing, uncertainty over what crowdsourcing is … Continue reading

Posted in Crowdsourcing, Innovation | Tagged , , , , , | Leave a comment

Is your shovel good enough to hit the nail?

Imagine you’re outside and need to hit the nail into the wall to hang a picture. You select the nail of the correct size and then look around for an appropriate hitting tool. You pick up a new, shiny shovel … Continue reading

Posted in Crowdsourcing, Innovation | Tagged , , , , , , , | Leave a comment

Does “process” kill innovation?

Reading Steve Blank is always a pleasure. Not only is he among the world’s best scholars of corporate innovation; his ability to explain complex things in a simple language is unparallel. Blank’s recent HBR piece, “Why Companies Do ‘Innovation Theater’ … Continue reading

Posted in Innovation | Tagged , , , , | Leave a comment

A confession of open innovation manager

Over the years, I’ve worked with many companies that tried to apply open innovation approaches to solving their problems. Some of them have succeeded, some have failed—with the rest falling in between. But there was one common feature that all … Continue reading

Posted in Innovation | Tagged , , | Leave a comment

Measuring innovation, one patent at a time (or all of them at once)

Measuring innovation is tough. To begin with, innovation is rooted in creativity—and measuring creativity isn’t straightforward, to say the very least. Besides, innovation is about transforming creativity into value—and measuring value isn’t easy, either, even if you measure it in … Continue reading

Posted in Innovation | Tagged , , , | Leave a comment

The Crucial Role of Marketing in Innovation

There is a common misconception that innovation and marketing are two separate concepts when it comes to business. However, if you analyze it, you will see how successful game-changing technologies have used marketing to promote their product and create customer … Continue reading

Posted in Innovation | Tagged , , , , , , , , , | Leave a comment