Tag Archives: Innovation

The Crucial Role of Marketing in Innovation

Posted on March 16, 2019 by

There is a common misconception that innovation and marketing are two separate concepts when it comes to business. However, if you analyze it, you will see how successful game-changing technologies have used marketing to promote their product and create customer … Continue reading →

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We’ll get back to you. Or not.

Posted on January 17, 2019 by

During my time at InnoCentive, there was a job I and my colleagues hated the most: collecting clients’ feedback to contributions by the members of the InnoCentive crowd. The clients would post a problem to the InnoCentive website, and a … Continue reading →

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A board game

Posted on November 5, 2018 by

Blaming the CEOs for all real and imaginable transgressions is a common thing these days. I’m not an exception myself: on more than one occasion, I argued that all major problems of the corporate innovation process stem from the lackluster … Continue reading →

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Freedom to innovate

Posted on July 22, 2018 by

In one of my recent posts, I listed specific socioeconomic factors that favor or obstruct corporate innovation. Some of them, such as termination or compensation policies and the way organizations treat their employees, are in full control of the organizations … Continue reading →

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A sober truth about drunk people

Posted on June 17, 2018 by

Harvard Business Review is a serious periodical not known for publishing frivolous content. Yet the tone of one of its features, “Professor X, defend your research,” in the latest (May-June 2018) issue, was far from academic. Defending his research was … Continue reading →

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Innovation: for and against

Posted on April 28, 2018 by

I like Jeff Bezos’ line: “Good intentions don’t work, mechanisms do.” To me, it sounds like a full support of my conviction that endless talks about establishing a “culture of innovation” is a distraction, rather than an enabler, in fostering … Continue reading →

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Innovation “quid pro quo”: firms that treat workers better are more innovative

Posted on March 22, 2018 by

In my previous post, I described studies showing that giving stock option grants to both executive and non-executive employees fosters innovation, which points to the important role compensation plays in defining corporate innovation performance. However, compensation is only one factor … Continue reading →

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