Monthly Archives: October 2016

We’re long past the stage of asking whether crowdsourcing can do this or that

Recently, I came across an article describing how Chinese smartphone manufacturer ZTE is engaging its customers in crowdsourcing the design of a new device. I admit that it was the article’s title, not content, that caught my attention: “Can crowdsourcing … Continue reading

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I know you, I know you not. (How we find experts.)

In one of my previous posts I wrote that when facing a problem the majority of organizations have a natural inclination to begin the problem-solving process with engaging experts. Such an approach makes sense when an organization dealt with a … Continue reading

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The first rule of crowdsourcing: know what you want, understand what you need

I like to argue (for example, here) that the most important factor that defines the ultimate success or failure of any crowdsourcing campaign is the ability to properly identify and articulate the problem–technological, business or social–that the crowd will be … Continue reading

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