Category Archives: Crowdsourcing

The wisdom of crowds in a flash

(This post has originally appeared on Edge of Innovation) There are two important rules of running a successful crowdsourcing campaign. First, a complex problem or a task should be divided into a set of smaller, more manageable pieces; each of them … Continue reading

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The strength that comes from within

                                  This post has originally appeared on the Cultivate Labs Blog  As crowdsourcing becomes more widely adopted as a corporate innovation tool, the spotlight … Continue reading

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Crowdsourcing expertise from “generalists”

Recently, I came across an interesting article—and it was its title, “Why Experts Have Killed Innovation,” that attracted my attention. The author, Joshua Krook, a doctoral candidate in law at University of Adelaide, points out to the rising specialization of … Continue reading

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Know your customers and trust them too

Customer centricity—a framework that places the customer at the center of business operations—is gradually becoming a leading paradigm for new product and services development. Many firms employ a variety of marketing tools, including ethnography and netnography, to identify unmet customer … Continue reading

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Are crowds stupid?

We have been talking about the wisdom of crowds for so long and with such a passion that it was only a matter of time that someone would decide to call crowds stupid. And here it comes: Aran Rees, “a creativity … Continue reading

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Why does your doctor hate crowdsourcing?

One of the signs of the growing popularity of crowdsourcing is its steady expansion into gated professional communities dominated by experts. Take, for example, medical diagnostics, an area that has for centuries been a fiefdom of medical professionals. Now, a … Continue reading

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A map of open innovation practices

A problem that I see with the current literature on open innovation is that while focusing predominantly on theoretical aspects of the concept (value proposition, strategic alignments, governance and management, human capital and culture), it pays little attention to the … Continue reading

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