Category Archives: Crowdsourcing

Don’t “fiddle” with the crowd — ask it better questions instead

(This post originally appeared on InnovationManagement.se) As the examples of successful use of crowdsourcing to address complex technical, business and social issues grow in numbers, so do the instances of failed crowdsourcing campaigns. To make crowdsourcing a widely recognized idea-generating … Continue reading

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Does crowdsourcing need “rethinking”?

  (This post originally appeared on Edge of Innovation) An article in the latest issue of Harvard Business Review describes a product development study by Reto Hofstetter, Suleiman Aryobsei and Andreas Herrmann (Journal of Product Innovation Management, forthcoming). What caught my … Continue reading

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Are ideas plentiful and cheap?

  We often hear: ideas are cheap. “Ideas are a dime a dozen. People who implement them are priceless,” claims a 2013 article in Forbes. As a prevailing point of view has it, innovative ideas are plentiful; it’s the idea … Continue reading

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The wisdom of crowds in a flash

(This post has originally appeared on Edge of Innovation) There are two important rules of running a successful crowdsourcing campaign. First, a complex problem or a task should be divided into a set of smaller, more manageable pieces; each of them … Continue reading

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The strength that comes from within

                                  This post has originally appeared on the Cultivate Labs Blog  As crowdsourcing becomes more widely adopted as a corporate innovation tool, the spotlight … Continue reading

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Crowdsourcing expertise from “generalists”

Recently, I came across an interesting article—and it was its title, “Why Experts Have Killed Innovation,” that attracted my attention. The author, Joshua Krook, a doctoral candidate in law at University of Adelaide, points out to the rising specialization of … Continue reading

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Know your customers and trust them too

Customer centricity—a framework that places the customer at the center of business operations—is gradually becoming a leading paradigm for new product and services development. Many firms employ a variety of marketing tools, including ethnography and netnography, to identify unmet customer … Continue reading

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