Category Archives: Crowdsourcing

Crowdsourcing: two approaches, two objectives

In my previous post, I reminded the original definition of crowdsourcing by Jeff Howe: “the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people … Continue reading

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What is crowdsourcing?

In recent years, crowdsourcing has become a popular topic in business publications and social media. Yet, its acceptance as a practical problem-solving tool has been slow. Why? Because there is a widespread, often completely paralyzing, uncertainty over what crowdsourcing is … Continue reading

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Is your shovel good enough to hit the nail?

Imagine you’re outside and need to hit the nail into the wall to hang a picture. You select the nail of the correct size and then look around for an appropriate hitting tool. You pick up a new, shiny shovel … Continue reading

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We’ll get back to you. Or not.

During my time at InnoCentive, there was a job I and my colleagues hated the most: collecting clients’ feedback to contributions by the members of the InnoCentive crowd. The clients would post a problem to the InnoCentive website, and a … Continue reading

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Broken bone, anyone? “Crowdsourcing in reverse” on accidental injuries extends deadline!

This is a guest post written by Dr. Benjamin Missbach (benjamin.missbach@lbg.ac.at), Project Manager at the Open Innovation in Science Center (Vienna, Austria) and a driving force behind the “Tell Us!” project. People suffer accidents, right? In fact, many people around … Continue reading

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Crowdsourcing “in reverse”: asking crowds to ask questions

It’s important to understand that crowdsourcing is first and foremost a question, a question that you ask a large and, ideally, diversified crowd of people. And for as long as it’s well-thought-out, properly defined, and clearly articulated, it doesn’t really matter … Continue reading

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Crowdsourcing 2.0

I like to argue, only half-jokingly, that crowdsourcing is very simple. It consists of only two components: a question and a crowd—a question that you present to a crowd and a crowd that you assemble to answer this question. And … Continue reading

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