Author Archives: Eugene Ivanov

About Eugene Ivanov

Eugene Ivanov is the Founder of (WoC)2, an innovation consultancy that helps organizations extract maximum value from the wisdom of crowds by coordinated use of internal and external crowdsourcing.

If not Google, then who?

Is Jeff Bezos upset with the U.S Department of Defense’s decision to award a lucrative $10 billion contract not to Amazon but to Microsoft instead? You bet. But he still firmly believes that U.S. tech companies must work with the … Continue reading

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What Can Crowds Do?

Since the 2004 publication of James Surowiecki’s highly influential book, The Wisdom of Crowds, the idea that large groups of people are smarter than a few individuals, no matter how brilliant, has been gradually gaining prominence in academic circles, business … Continue reading

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Innovation and U.S. National Security

The important role innovation plays in economic growth and prosperity of the world’s nations is well documented. A recent report by the Council on Foreign Relations, a think tank specializing in U.S. foreign policy and international affairs, highlights the crucial … Continue reading

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Being an expert: traveling the same road again and again

There are several reasons for the slow adoption of crowdsourcing as a practical problem-solving tool. One of them is the lack of trust in the intellectual power of the crowd, its ability to tackle complex problems. Almost everyone would agree … Continue reading

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“Fail often” but not too often

“Failing fast and often” has become an innovation mantra. Of course, not everyone takes this wisdom at face value. Even more tellingly, no one has taken the trouble to explain what “fast” and “often” precisely mean when applied to failure. … Continue reading

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Crowdsourcing: two approaches, two objectives

In my previous post, I reminded the original definition of crowdsourcing by Jeff Howe: “the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people … Continue reading

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What is crowdsourcing?

In recent years, crowdsourcing has become a popular topic in business publications and social media. Yet, its acceptance as a practical problem-solving tool has been slow. Why? Because there is a widespread, often completely paralyzing, uncertainty over what crowdsourcing is … Continue reading

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