Author Archives: Eugene Ivanov

About Eugene Ivanov

Eugene Ivanov is a PMI-certified Innovation Management Consultant who helps organizations increase the efficiency of their internal and external innovation programs.

Is your shovel good enough to hit the nail?

Imagine you’re outside and need to hit the nail into the wall to hang a picture. You select the nail of the correct size and then look around for an appropriate hitting tool. You pick up a new, shiny shovel … Continue reading

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Does “process” kill innovation?

Reading Steve Blank is always a pleasure. Not only is he among the world’s best scholars of corporate innovation; his ability to explain complex things in a simple language is unparallel. Blank’s recent HBR piece, “Why Companies Do ‘Innovation Theater’ … Continue reading

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Are We Heading For Crowdsourced VR Health Care?

Every now and then you see a headline just like the one overhead, indicating that virtual reality is moving into some unexpected new industry or enterprise. It can all be a little bit dizzying, even if you’ve been following VR … Continue reading

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A confession of open innovation manager

Over the years, I’ve worked with many companies that tried to apply open innovation approaches to solving their problems. Some of them have succeeded, some have failed—with the rest falling in between. But there was one common feature that all … Continue reading

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Measuring innovation, one patent at a time (or all of them at once)

Measuring innovation is tough. To begin with, innovation is rooted in creativity—and measuring creativity isn’t straightforward, to say the very least. Besides, innovation is about transforming creativity into value—and measuring value isn’t easy, either, even if you measure it in … Continue reading

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The Crucial Role of Marketing in Innovation

There is a common misconception that innovation and marketing are two separate concepts when it comes to business. However, if you analyze it, you will see how successful game-changing technologies have used marketing to promote their product and create customer … Continue reading

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We’ll get back to you. Or not.

During my time at InnoCentive, there was a job I and my colleagues hated the most: collecting clients’ feedback to contributions by the members of the InnoCentive crowd. The clients would post a problem to the InnoCentive website, and a … Continue reading

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