Author Archives: Eugene Ivanov

About Eugene Ivanov

Eugene Ivanov is a PMI-certified Innovation Management Consultant who helps organizations increase the efficiency of their internal and external innovation programs.

The Crucial Role of Marketing in Innovation

There is a common misconception that innovation and marketing are two separate concepts when it comes to business. However, if you analyze it, you will see how successful game-changing technologies have used marketing to promote their product and create customer … Continue reading

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We’ll get back to you. Or not.

During my time at InnoCentive, there was a job I and my colleagues hated the most: collecting clients’ feedback to contributions by the members of the InnoCentive crowd. The clients would post a problem to the InnoCentive website, and a … Continue reading

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A board game

Blaming the CEOs for all real and imaginable transgressions is a common thing these days. I’m not an exception myself: on more than one occasion, I argued that all major problems of the corporate innovation process stem from the lackluster … Continue reading

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Freedom to innovate

In one of my recent posts, I listed specific socioeconomic factors that favor or obstruct corporate innovation. Some of them, such as termination or compensation policies and the way organizations treat their employees, are in full control of the organizations … Continue reading

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Broken bone, anyone? “Crowdsourcing in reverse” on accidental injuries extends deadline!

This is a guest post written by Dr. Benjamin Missbach (benjamin.missbach@lbg.ac.at), Project Manager at the Open Innovation in Science Center (Vienna, Austria) and a driving force behind the “Tell Us!” project. People suffer accidents, right? In fact, many people around … Continue reading

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A sober truth about drunk people

Harvard Business Review is a serious periodical not known for publishing frivolous content. Yet the tone of one of its features, “Professor X, defend your research,” in the latest (May-June 2018) issue, was far from academic. Defending his research was … Continue reading

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Innovation: for and against

I like Jeff Bezos’ line: “Good intentions don’t work, mechanisms do.” To me, it sounds like a full support of my conviction that endless talks about establishing a “culture of innovation” is a distraction, rather than an enabler, in fostering … Continue reading

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