Tag Archives: David Ogilvy

Want a Big Idea? Take a Shower and Sit Under the Apple Tree

(This piece was originally posted to the HeroX blog) I’m really amused by how many people claim that their best creative ideas come to them in the shower. What is so special about the shower being a cradle of creative ideas? … Continue reading

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The Myth of “Unstructured” Innovation

I’m grateful to everyone who commented on my post, Does Innovation Need “Structure”? Many agreed with my assertion that adopting a formalized process (“structure”) provides innovation with direction and helps create what is commonly known as culture of innovation. Yet, … Continue reading

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