Category Archives: Creativity

In silico Ideation: How Large Language Models (LLMs) Help Generate New Ideas

Posted on February 11, 2025 by Eugene Ivanov

As with every emerging general-purpose technology, Generative AI (GenAI) is searching for problems to solve. Finding the most fitting will take time. I consider it pointless to look for the things that GenAI can’t do; instead, I prefer focusing on … Continue reading →

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Unlocking Novelty: How Organizations Can Select Novel Ideas

Posted on January 23, 2025 by Eugene Ivanov

You may insist, as much as you want, that “the ideas are a dime a dozen,” but if you ever laid a hand on a real corporate innovation project, you would know that every NPD process starts with an idea, … Continue reading →

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Steve Jobs, Henry Ford, and Faster Horses

Posted on May 14, 2024 by Eugene Ivanov

This image was created with the help of Microsoft Designer A solid consensus would seem to exist that customer feedback gathered through market research is a key to successful product innovation. And yet, I’m surprised how often one can hear … Continue reading →

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How to Win a War

Posted on October 21, 2023 by Eugene Ivanov

The image was created with the help of Microsoft Designer This piece has been originally posted to Medium. What do you need to win a war? A few things. First, an army equipped with modern weapons and instilled with high … Continue reading →

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Being an Expert: Traveling the Same Road Again and Again

Posted on October 21, 2023 by Eugene Ivanov

This image was created by Tatiana Ivanov There are two major reasons for the slow adoption of crowdsourcing as a practical problem-solving tool. The first is a widespread, often completely paralyzing uncertainty over which problem crowdsourcing can (or can’t) solve. … Continue reading →

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A Dried-Up Innovation: How Prohibition Disrupted Natural Social Networks

Posted on October 21, 2023 by Eugene Ivanov

This image was created with the help of Stable Diffusion Online This piece has been originally posted on Medium. What is the effect of government regulations on innovation? The most comprehensive answer to this question is: It depends. It can … Continue reading →

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Innovating in a Dream (or With a Drink)

Posted on October 21, 2023 by Eugene Ivanov

The image was created with the help of Microsoft Designer This piece has been originally posted on Medium. In a previous article, I argued that the widespread belief that we are swimming in an ocean of cheap innovative ideas — embodied … Continue reading →

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Ideas are a dime a dozen. Are they really?

Posted on October 21, 2023 by Eugene Ivanov

The image was created with the help of Microsoft Designer This piece has been originally posted on Medium. Did you hear that idea generation is the easiest part of the innovation process? I’m sure you did. Generating ideas is easy, … Continue reading →

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Want a Big Idea? Take a Shower and Sit Under the Apple Tree

Posted on October 21, 2023 by Eugene Ivanov

The image was created with the help of Microsoft Designer This piece has originally been posted on Medium. It keeps amusing me how many people claim that their best creative ideas come to them in the shower. What is so … Continue reading →

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The Inverted-U Law of Innovation (and Life)

Posted on October 21, 2023 by Eugene Ivanov

The image was created with the help of Microsoft Designer This piece has originally appeared on Medium. I like to argue that providing workers with immunity for failed innovation projects is a much better way to promote corporate innovation than by “celebrating … Continue reading →

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