Tag Archives: Crowdsourcing

Crowdsourcing “in reverse”: asking crowds to ask questions

It’s important to understand that crowdsourcing is first and foremost a question, a question that you ask a large and, ideally, diversified crowd of people. And for as long as it’s well-thought-out, properly defined, and clearly articulated, it doesn’t really matter … Continue reading

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Crowdsourcing 2.0

I like to argue, only half-jokingly, that crowdsourcing is very simple. It consists of only two components: a question and a crowd—a question that you present to a crowd and a crowd that you assemble to answer this question. And … Continue reading

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Don’t “fiddle” with the crowd — ask it better questions instead

(This post originally appeared on InnovationManagement.se) As the examples of successful use of crowdsourcing to address complex technical, business and social issues grow in numbers, so do the instances of failed crowdsourcing campaigns. To make crowdsourcing a widely recognized idea-generating … Continue reading

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Does crowdsourcing need “rethinking”?

  (This post originally appeared on Edge of Innovation) An article in the latest issue of Harvard Business Review describes a product development study by Reto Hofstetter, Suleiman Aryobsei and Andreas Herrmann (Journal of Product Innovation Management, forthcoming). What caught my … Continue reading

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Bring me problems, then solutions, then problems again…

Innovation managers hate the line “Don’t bring me problems, bring me solutions.” They insist that before any innovation project can begin, a thorough investigation of the underlying problems must take place; collecting solutions can only start when the problems are … Continue reading

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Are ideas plentiful and cheap?

  We often hear: ideas are cheap. “Ideas are a dime a dozen. People who implement them are priceless,” claims a 2013 article in Forbes. As a prevailing point of view has it, innovative ideas are plentiful; it’s the idea … Continue reading

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A crowd inside

When you read the original (and, in my opinion, still the best) definition of crowdsourcing proposed by Jeff Howe in 2006–“the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally … Continue reading

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