Tag Archives: Imperial College London

Crowdsourcing data analysis–and everything else

A few weeks ago, I wrote about a troubling finding questioning the objectivity of the traditional market research. A team of scientists from Imperial College London conducted a study on how marketing managers choose products and services. The study showed … Continue reading

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Is it time to replace market research with crowdsourcing?

We all know the drill: In order to innovate, you need to know what your customers want. In practice, companies either create marketing departments in house or order market research data from outside. The idea is that once you focused … Continue reading

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