Tag Archives: Open Innovation

The wisdom of crowds in a flash

(This post has originally appeared on Edge of Innovation) There are two important rules of running a successful crowdsourcing campaign. First, a complex problem or a task should be divided into a set of smaller, more manageable pieces; each of them … Continue reading

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The strength that comes from within

                                  This post has originally appeared on the Cultivate Labs Blog  As crowdsourcing becomes more widely adopted as a corporate innovation tool, the spotlight … Continue reading

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One more time about “culture of innovation”

My previous post, “The “culture of innovation:” misnomer, oxymoron, myth or chimera?”, has caused a lively discussion in a number of LinkedIn groups. Approximately half of the commenters were sympathetic to my claim that the very term “culture of innovation” … Continue reading

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Crowdsourcing expertise from “generalists”

Recently, I came across an interesting article—and it was its title, “Why Experts Have Killed Innovation,” that attracted my attention. The author, Joshua Krook, a doctoral candidate in law at University of Adelaide, points out to the rising specialization of … Continue reading

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Innovating on Facebook

Customer feedback represents a rich source of ideas for product innovation. However, the traditional methods of customer feedback collection– surveys, focus groups and ethnography–are labor-intensive and costly, so that only large and resource-rich firms can take full advantage of this … Continue reading

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Innovation portfolios, innovation toolboxes

Proposed by Ralph-Christian Ohr model of integrative innovation management is a set of practical recommendations that allows organizations to adopt a disciplined approach to the innovation process. Central to the model is the idea that organizations must build a balanced … Continue reading

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Know your customers and trust them too

Customer centricity—a framework that places the customer at the center of business operations—is gradually becoming a leading paradigm for new product and services development. Many firms employ a variety of marketing tools, including ethnography and netnography, to identify unmet customer … Continue reading

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