Tag Archives: InnoCentive

Does crowdsourcing need “rethinking”?

  (This post originally appeared on Edge of Innovation) An article in the latest issue of Harvard Business Review describes a product development study by Reto Hofstetter, Suleiman Aryobsei and Andreas Herrmann (Journal of Product Innovation Management, forthcoming). What caught my … Continue reading

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Know your customers and trust them too

Customer centricity—a framework that places the customer at the center of business operations—is gradually becoming a leading paradigm for new product and services development. Many firms employ a variety of marketing tools, including ethnography and netnography, to identify unmet customer … Continue reading

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Are crowds stupid?

We have been talking about the wisdom of crowds for so long and with such a passion that it was only a matter of time that someone would decide to call crowds stupid. And here it comes: Aran Rees, “a creativity … Continue reading

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Crowdsourcing: adding more diversity to your innovation process

I think that today only a very stubborn few would deny a positive role that diversity plays in the marketplace. Studies abound pointing to better performance of companies promoting diversity in their ranks. For example, a 2015 McKinsey report on … Continue reading

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Matching crowdsourcing to specific stages of business model innovation

(The original version of this piece was posted to the Qmarkets blog) I like to argue (for example, here) that one of the major reasons crowdsourcing has not yet become a mainstream innovation tool is a paralyzing uncertainty over the question … Continue reading

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I know you, I know you not. (How we find experts.)

In one of my previous posts I wrote that when facing a problem the majority of organizations have a natural inclination to begin the problem-solving process with engaging experts. Such an approach makes sense when an organization dealt with a … Continue reading

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Is crowdsourcing pitting “experts” against “amateurs”?

In my previous post, I argued that one of the reasons crowdsourcing hasn’t yet become a mainstream innovation tool is the uncertainty over what crowdsourcing can (or can’t) do, meaning that many organizations struggle with identifying problems that can be successfully solved by … Continue reading

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