Tag Archives: open innovation services providers

Does crowdsourcing need “rethinking”?

  (This post originally appeared on Edge of Innovation) An article in the latest issue of Harvard Business Review describes a product development study by Reto Hofstetter, Suleiman Aryobsei and Andreas Herrmann (Journal of Product Innovation Management, forthcoming). What caught my … Continue reading

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Know your customers and trust them too

Customer centricity—a framework that places the customer at the center of business operations—is gradually becoming a leading paradigm for new product and services development. Many firms employ a variety of marketing tools, including ethnography and netnography, to identify unmet customer … Continue reading

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Are crowds stupid?

We have been talking about the wisdom of crowds for so long and with such a passion that it was only a matter of time that someone would decide to call crowds stupid. And here it comes: Aran Rees, “a creativity … Continue reading

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A map of open innovation practices

A problem that I see with the current literature on open innovation is that while focusing predominantly on theoretical aspects of the concept (value proposition, strategic alignments, governance and management, human capital and culture), it pays little attention to the … Continue reading

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Don’t confuse crowdsourcing with brainstorming

I try to follow what academic researchers have to say about crowdsourcing. As a crowdsourcing practitioner, I welcome the clarity, holistic approach and intellectual vigor that academic research brings to the table. But not always. Take, for example, a recent … Continue reading

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What can crowds do?

Since the publication, in 2004, of James Surowiecki’s highly influential book, “The Wisdom of Crowds,” the idea that large groups of people are smarter than a few individuals, however brilliant, has been gradually gaining prominence in academic circles, business communities … Continue reading

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Crowdsourcing: adding more diversity to your innovation process

I think that today only a very stubborn few would deny a positive role that diversity plays in the marketplace. Studies abound pointing to better performance of companies promoting diversity in their ranks. For example, a 2015 McKinsey report on … Continue reading

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