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Tag Archives: 5 Whys
On Steve Jobs, Henry Ford, and Fast Horses
A solid consensus seems to exist that customer feedback, gathered through market research, is a key to successful innovation. And yet, I’m surprised how often one can hear dissenting voices. Some folks, especially not engaged in day-to-day innovation activities, claim … Continue reading
Posted in Innovation
Tagged 5 Whys, Apple, Customer Research, Ford, Henry Ford, Innovation, Innovation Management, innovation tools, Marketing, Steve Jobs, Toyota
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