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Tag Archives: Marketing
On Steve Jobs, Henry Ford, and Fast Horses
A solid consensus seems to exist that customer feedback, gathered through market research, is a key to successful innovation. And yet, I’m surprised how often one can hear dissenting voices. Some folks, especially not engaged in day-to-day innovation activities, claim … Continue reading
Posted in Innovation
Tagged 5 Whys, Apple, Customer Research, Ford, Henry Ford, Innovation, Innovation Management, innovation tools, Marketing, Steve Jobs, Toyota
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The Crucial Role of Marketing in Innovation
There is a common misconception that innovation and marketing are two separate concepts when it comes to business. However, if you analyze it, you will see how successful game-changing technologies have used marketing to promote their product and create customer … Continue reading
Posted in Innovation
Tagged AdSense, Ayima, Business.com, Chipotle, Google Glass, Harvard Business Review, Innovation, Marketing, Media Post, Nike+
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innovationobserver.com 