Tag Archives: Marketing

On Steve Jobs, Henry Ford, and Fast Horses

A solid consensus seems to exist that customer feedback, gathered through market research, is a key to successful innovation. And yet, I’m surprised how often one can hear dissenting voices. Some folks, especially not engaged in day-to-day innovation activities, claim … Continue reading

Posted in Innovation | Tagged , , , , , , , , , , | Leave a comment

The Crucial Role of Marketing in Innovation

There is a common misconception that innovation and marketing are two separate concepts when it comes to business. However, if you analyze it, you will see how successful game-changing technologies have used marketing to promote their product and create customer … Continue reading

Posted in Innovation | Tagged , , , , , , , , , | Leave a comment