Tag Archives: Toyota

On Steve Jobs, Henry Ford, and Fast Horses

A solid consensus seems to exist that customer feedback, gathered through market research, is a key to successful innovation. And yet, I’m surprised how often one can hear dissenting voices. Some folks, especially not engaged in day-to-day innovation activities, claim … Continue reading

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On Henry Ford, Toyota and Faster Horses

A consensus seems to have emerged that customer feedback, gathered through market research, is a key to successful innovation. And yet, dissenting votes can still be heard. Some folks claim that paying too much attention to customers can stifle innovation, degrade … Continue reading

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