Tag Archives: Customer Research

Why ask your future customers only once about new product development, not twice?

Posted on April 9, 2021 by Eugene Ivanov

More and more firms have begun practicing the consumer-centric approach to new product development (NPD). As part of this approach, firms use sophisticated market research to identify unmet customer needs that could be converted into successful consumer products. Now, it’s … Continue reading →

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On Steve Jobs, Henry Ford, and Fast Horses

Posted on March 6, 2020 by Eugene Ivanov

A solid consensus seems to exist that customer feedback, gathered through market research, is a key to successful innovation. And yet, I’m surprised how often one can hear dissenting voices. Some folks, especially not engaged in day-to-day innovation activities, claim … Continue reading →

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