Author Archives: Eugene Ivanov

About Eugene Ivanov

Eugene Ivanov is the Founder of (WoC)2, an innovation consultancy that helps organizations extract maximum value from the wisdom of crowds by coordinated use of internal and external crowdsourcing.

Yes, size matters. It’s just not that the bigger is always the better

Among many of Jeff Bezos’s wisdoms, his two-pizza rule is one of the most famous. It states that every internal team should be small enough that it can be fed with two pizzas–to make meetings more effective and the teams … Continue reading

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A few words about innovation and leadership

I remember reading, a few years ago, a report with inspiring title “Unleashing the power of innovation.” To get a sense of what’s going on with innovation around the world, the authors of the report approached 246 CEOs and served … Continue reading

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Investing in R&D spending

Innovation is rapidly becoming the key factor defining America’s economic growth, prosperity, and competitiveness on the world stage. It also has a profound effect on national security, as highlighted in a 2019 report composed by the Council on Foreign Relations … Continue reading

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A boomerang drug

On June 7, the U.S. Food and Drug Administration (FDA) approved a new treatment for Alzheimer’s Disease (AD), its first in nearly two decades. Manufactured by Biogen (a biotech company based in Cambridge, MA) and called Aduhelm, the drug was … Continue reading

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The quotes we choose

Long time ago, a boy growing up in Russia, I came across a quote by President John F. Kennedy. It impressed me so much that I wrote it down and learned by heart. Many years later, already in the United … Continue reading

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Did the members of the crowd reach the verdict?

There are some professions that inspire awe just by the sound of their name. Professional fact-checker, a person tech companies such as Facebook and Twitter hire to identify false or misleading claims, is one of them. Isn’t it cool to … Continue reading

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3 best innovation team formulas (and when to ignore them)

This article first appeared on Qmarkets blog in 2017 and is reproduced here with some modifications. You’ve heard this cliché many times before: innovation is all about people. Even if you’re an avid fan of AI, you hardly expect robots … Continue reading

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A Case of Innovation Foreboding: 3 Things That Can Damage U.S. Innovation Long-Term

When it comes to complex things, the proverbial glass is never full; it’s only half-empty. On the other hand, the glass is never empty; it’s always half-full. The glass analogy perfectly applies to U.S. innovation. In fits and starts, the … Continue reading

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Does predicting the future have a future?

A popular joke attributed to a bunch of historical figures says: “It is difficult to make predictions, especially about the future.” How true. Writing for the WIRED magazine, Paul Ford described his recent experience of reading The Book of Prediction, … Continue reading

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Why ask your future customers only once about new product development, not twice?

More and more firms have begun practicing the consumer-centric approach to new product development (NPD). As part of this approach, firms use sophisticated market research to identify unmet customer needs that could be converted into successful consumer products. Now, it’s … Continue reading

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