Tag Archives: General Mills

Crowdsourcing: two approaches, two different outcomes

In my July 16 post, I set out to prove that crowdsourcing is a very cost-effective tool allowing solving problems at much less cost compared to other innovation tools, and, therefore, the low popularity of crowdsourcing, of which I wrote … Continue reading

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Has Crowdsourcing Become A Mainstream Innovation Tool?

(This post originally appeared on Innovation Excellence) Given the level of excitement the concept of Open Innovation has caused in the media in recent years, one would assume that this approach has become a common tool used by organizations to achieve … Continue reading

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