Tag Archives: Crowdfunding

Why ask your future customers only once about new product development, not twice?

More and more firms have begun practicing the consumer-centric approach to new product development (NPD). As part of this approach, firms use sophisticated market research to identify unmet customer needs that could be converted into successful consumer products. Now, it’s … Continue reading

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What Can Crowds Do?

Since the 2004 publication of James Surowiecki’s highly influential book, The Wisdom of Crowds, the idea that large groups of people are smarter than a few individuals, no matter how brilliant, has been gradually gaining prominence in academic circles, business … Continue reading

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What can crowds do?

Since the publication, in 2004, of James Surowiecki’s highly influential book, “The Wisdom of Crowds,” the idea that large groups of people are smarter than a few individuals, however brilliant, has been gradually gaining prominence in academic circles, business communities … Continue reading

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