Tag Archives: customer insight

Innovating on Facebook

Customer feedback represents a rich source of ideas for product innovation. However, the traditional methods of customer feedback collection– surveys, focus groups and ethnography–are labor-intensive and costly, so that only large and resource-rich firms can take full advantage of this … Continue reading

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Know your customers and trust them too

Customer centricity—a framework that places the customer at the center of business operations—is gradually becoming a leading paradigm for new product and services development. Many firms employ a variety of marketing tools, including ethnography and netnography, to identify unmet customer … Continue reading

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On Henry Ford, Toyota and Faster Horses

A consensus seems to have emerged that customer feedback, gathered through market research, is a key to successful innovation. And yet, dissenting votes can still be heard. Some folks claim that paying too much attention to customers can stifle innovation, degrade … Continue reading

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