Tag Archives: Customer co-creation

Why ask your future customers only once about new product development, not twice?

Posted on April 9, 2021 by Eugene Ivanov

More and more firms have begun practicing the consumer-centric approach to new product development (NPD). As part of this approach, firms use sophisticated market research to identify unmet customer needs that could be converted into successful consumer products. Now, it’s … Continue reading →

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One more time about “innovation terminology”

Posted on February 6, 2018 by Eugene Ivanov

In a recent HBR article, Scott Kirsner suggests ditching the term “corporate entrepreneur.” Kirsner names a number of reasons why corporate innovation, especially in large firms, is different from true entrepreneurship. One is bureaucratic shackles that restrict the development of … Continue reading →

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Innovation portfolios, innovation toolboxes

Posted on May 11, 2017 by Eugene Ivanov

Proposed by Ralph-Christian Ohr model of integrative innovation management is a set of practical recommendations that allows organizations to adopt a disciplined approach to the innovation process. Central to the model is the idea that organizations must build a balanced … Continue reading →

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