Tag Archives: Crowdsourcing

Crowdsourcing data analysis–and everything else

A few weeks ago, I wrote about a troubling finding questioning the objectivity of the traditional market research. A team of scientists from Imperial College London conducted a study on how marketing managers choose products and services. The study showed … Continue reading

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Don’t blame crowdsourcing for your own faults

There is a Russian saying: to break into the open door. It describes a situation when someone is trying to solve a problem that simply doesn’t exist. I’m always reminded of this saying when I hear complaints that crowdsourcing isn’t … Continue reading

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Is it time to replace market research with crowdsourcing?

We all know the drill: In order to innovate, you need to know what your customers want. In practice, companies either create marketing departments in house or order market research data from outside. The idea is that once you focused … Continue reading

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How to Win a War?

What do you need to win a war? First, an army equipped with modern weapons and instilled with high spirit. Second, a vibrant economy capable of sustaining the hardship of continued military operations. Third, strong public support of the country’s … Continue reading

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Do you know the age of your child? (Toward the biomarkers of childhood)

How often, when taking an over-the-counter drug, did you read the following note on the label: “adults and children 12 years of age and over: one tablet; children under 12 years of age: ask a doctor”? Pretty often, I guess. And … Continue reading

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Can Crowdsourcing Beat Ebola?

The World Health Organization (WHO) has warned recently that “the death rate in the Ebola outbreak has risen to 70 percent and there could be up to 10,000 new cases a week in two months.” A WTO official added that … Continue reading

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Working a Crowd

If crowdsourcing has not yet become a mainstream innovation tool, this is definitely not for the lack of attention. Crowdsourcing remains a topic of intense academic studies, and a recent paper by researchers from Simon Frazer University in Canada is … Continue reading

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Not All Innovation Models Are Created Equal

It’s one of the most popular topics in innovation discussions: why innovation fails? How many times have you heard the following narrative? With great fanfare, the XYZ Company launches an innovation initiative. Employees are urged to submit ideas, and a … Continue reading

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What Can Crowdsourcing Do?

I’m often asked questions about crowdsourcing. Usually, they’re revolving around this central theme: what can crowdsourcing do? Can crowdsourcing solve this problem? Can crowdsourcing solve that problem? On occasion, a more perceptive question is posed: can crowdsourcing define a problem? … Continue reading

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All Innovation Is Local

I like this phrase: all politics is local. Ascribed to the late Speaker of the U.S. House of Representatives Tip O’Neill this phrase means that all political decisions, regardless of their purpose and scale, must take into account the interests … Continue reading

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