Tag Archives: Open Innovation

I know you, I know you not. (How we find experts.)

In one of my previous posts I wrote that when facing a problem the majority of organizations have a natural inclination to begin the problem-solving process with engaging experts. Such an approach makes sense when an organization dealt with a … Continue reading

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The first rule of crowdsourcing: know what you want, understand what you need

I like to argue (for example, here) that the most important factor that defines the ultimate success or failure of any crowdsourcing campaign is the ability to properly identify and articulate the problem–technological, business or social–that the crowd will be … Continue reading

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Know your neighbor (The virtues of crowdsourcing)

Before I turn to the virtues of crowdsourcing, let me tell you a story that happened 7-8 years ago. I worked with a client, a statistician in the consumer product field. (To tell this story freely, I changed the industry … Continue reading

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Is crowdsourcing pitting “experts” against “amateurs”?

In my previous post, I argued that one of the reasons crowdsourcing hasn’t yet become a mainstream innovation tool is the uncertainty over what crowdsourcing can (or can’t) do, meaning that many organizations struggle with identifying problems that can be successfully solved by … Continue reading

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Can crowdsourcing fix your marriage problems?

  I think that one of the reasons crowdsourcing hasn’t yet become a mainstream innovation tool is the uncertainty over what crowdsourcing can (or can’t) do. I’m often asked the same question: can crowdsourcing solve this problem; what about that … Continue reading

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Crowdsourcing: two approaches, two different outcomes

In my July 16 post, I set out to prove that crowdsourcing is a very cost-effective tool allowing solving problems at much less cost compared to other innovation tools, and, therefore, the low popularity of crowdsourcing, of which I wrote … Continue reading

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Now, what about money?

In my previous post, I wondered why as efficient innovation tool as it is, crowdsourcing is still seldom used by organizations. I offered two answers to this question. First, formulating a question to crowdsource requires careful deconstruction of the underlying … Continue reading

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A Performance Paradox: Why Is Crowdsourcing So Seldom Used?

Call it a performance paradox: while being an effective innovation tool, crowdsourcing is seldom used by organizations. A fresh example of this paradox came in the recent Gartner 2016 CIO Agenda Report (highlighted in a June 27, 2016 Forbes article). … Continue reading

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Fashion guru Tim Gunn on crowdsourcing

Tim Gunn is a prominent fashion consultant, TV personality and author. He’s best known as the Emmy Award-winning co-host of the reality show Project Runway; he’s also the author of four bestselling books. Now, I have to admit that I … Continue reading

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The beauty of crowdsourcing

Last week, I spoke with Paul Arnold, a seasoned business writer and BBC alumnus. The topic of our conversation was crowdsourcing: how companies use it and why they’re often disappointed with the results of their crowdsourcing campaigns. The full text … Continue reading

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