Tag Archives: netnography

Opening open innovation toolbox

Posted on November 19, 2021 by Eugene Ivanov

Proposed by Ralph-Christian Ohr model of integrative innovation management is a set of practical recommendations helping firms adopt a disciplined approach to innovation. Central to the model is the idea that firms must build a balanced portfolio composed of both exploitation and … Continue reading →

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A map of open innovation tools

Posted on November 7, 2021 by Eugene Ivanov

Open Innovation (OI) has made tremendous progress, both in theory and practice, since its major principles were articulated by Henry Chesbrough in a seminal 2003 book. Today, much better than in 2003, we understand OI’s value proposition, its governance and … Continue reading →

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Innovating on Facebook

Posted on May 30, 2017 by Eugene Ivanov

Customer feedback represents a rich source of ideas for product innovation. However, the traditional methods of customer feedback collection– surveys, focus groups and ethnography–are labor-intensive and costly, so that only large and resource-rich firms can take full advantage of this … Continue reading →

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Applying open innovation tools to business model innovation

Posted on April 5, 2017 by Eugene Ivanov

Recently, I proposed a “map” of existing open innovation tools based on the identity of open innovation partner(s) and the mode of interaction between them. Three large “baskets” were included: co-creation (known partners, two-way interaction), crowdsourcing (unknown partners, two-way interaction) … Continue reading →

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A map of open innovation practices

Posted on March 17, 2017 by Eugene Ivanov

A problem that I see with the current literature on open innovation is that while focusing predominantly on theoretical aspects of the concept (value proposition, strategic alignments, governance and management, human capital and culture), it pays little attention to the … Continue reading →

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