Tag Archives: netnography

Innovating on Facebook

Customer feedback represents a rich source of ideas for product innovation. However, the traditional methods of customer feedback collection– surveys, focus groups and ethnography–are labor-intensive and costly, so that only large and resource-rich firms can take full advantage of this … Continue reading

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Applying open innovation tools to business model innovation

Recently, I proposed a “map” of existing open innovation tools based on the identity of open innovation partner(s) and the mode of interaction between them. Three large “baskets” were included: co-creation (known partners, two-way interaction), crowdsourcing (unknown partners, two-way interaction) … Continue reading

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A map of open innovation practices

A problem that I see with the current literature on open innovation is that while focusing predominantly on theoretical aspects of the concept (value proposition, strategic alignments, governance and management, human capital and culture), it pays little attention to the … Continue reading

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